Privacy Policy

We use the information we collect for the following purposes:

• Provide, operate, and maintain the Service
• Process transactions and manage subscriptions
• Create and manage your account
• Enable loyalty program features (stamps, rewards, NFC cards, wallet passes)
• Send you administrative communications (account updates, security alerts)
• Send promotional communications (with your consent)
• Analyze usage patterns to improve and optimize the Service
• Detect, prevent, and address technical issues or fraud
• Comply with legal obligations

We do not sell your personal information. We may share your data in the following circumstances:

• With service providers who assist us in operating the Service (hosting, payment processing, analytics)
• With business partners for POS integrations you have authorized
• With Apple and Google for wallet pass functionality
• When required by law, regulation, or legal process
• To protect the rights, property, or safety of Fidly, our users, or the public
• In connection with a merger, acquisition, or sale of assets (with prior notice)

We retain your personal information for as long as your account is active or as needed to provide you with the Service. We may also retain and use your information to comply with legal obligations, resolve disputes, and enforce our agreements.

When you delete your account, we will delete or anonymize your personal data within 30 days, except where retention is required by law or for legitimate business purposes (such as fraud prevention).

Customer data processed on behalf of businesses is retained according to the business's instructions and applicable data processing agreements.

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of data in transit (TLS/SSL) and at rest
• Secure authentication and access controls
• Regular security assessments and monitoring
• Employee training on data protection practices
• Incident response procedures for data breaches

While we strive to protect your data, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

We use cookies and similar technologies to enhance your experience. These include:

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of the Service.

Depending on your location, you may have the following rights regarding your personal data:

• Right of access – Request a copy of your personal data
• Right to rectification – Request correction of inaccurate data
• Right to erasure – Request deletion of your personal data
• Right to restriction – Request limited processing of your data
• Right to data portability – Receive your data in a structured, machine-readable format
• Right to object – Object to processing based on legitimate interests
• Right to withdraw consent – Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at contact@fidly.ma. We will respond to your request within 30 days.

The Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child without parental consent, we will take steps to delete the information as soon as possible.

If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at contact@fidly.ma.

Your information may be transferred to and processed in countries other than Morocco, where data protection laws may differ. When we transfer your data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

By using the Service, you consent to the transfer of your information to countries outside your country of residence.

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by updating the “Effective Date” at the top of this page and, where appropriate, by sending you an email notification.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.